Assistant Vice President of Marketing for Group 1001
Meet Liz Dorrance, our recently promoted Assistant Vice President of Marketing for Group 1001. Liz oversees the marketing for Delaware Life Insurance Company, Gainbridge, and Clear Spring Life and Annuity Company, all subsidiaries of Group 1001. Liz is responsible for driving the marketing strategy and execution within each brand. She spends her days toggling between campaigns, product launches, sponsorship alignment, and brand strategy work. Her work touches all areas of the business, including advertising, our websites, social media, events, content development, and so much more. This must be why her calendar is always booked. Before joining Delaware Life in 2020, she worked at MassMutual and Fidelity Investments, building a career in financial services. Before focusing on financial services, Liz worked at some of the top ad agencies in Boston developing advertising campaigns for clients such as Hasbro, The TJX Companies, Inc., and Procter & Gamble. Ask her how she made Tide laundry detergent relevant every day! Liz is a proud graduate of Ithaca College in New York. When not at her desk, Liz fills her time with anything active. She is Boston marathon finisher and a triathlete. Also, she will represent Massachusetts at the USASA Veterans Cup National soccer tournament this year. This time of year, you will find her skiing her favorite slopes in Vermont with her husband, Ben, and stepsons.