Group 1001 CEO & President Dan Towriss Speaks at the Marketing Innovation Summit Hosted by Eli Lilly

CEO and President Dan Towriss spoke at the Marketing Innovation Summit: Driving Brand Purpose, hosted by Eli Lilly and Company on May 25. Towriss presented “Why Motorsports” just prior to the Indy500 race presented by Gainbridge®. The summit featured thought leaders in the industry from companies including PepsiCo, Domino's, Papa Johns, the Indianapolis Colts, and 3M.  

Towriss answered Why Motorsports by explaining, “We really wanted to find a bold, innovative way to market the Gainbridge® brand, and racing was bold. A lot of insurance companies had been very conservative...  But we wanted something that would attract a younger audience that was bold and innovative that aligned with what the brand stood for from that point of view. And motorsports brought that to us.” 

Towriss also emphasized that Gainbridge® cares about the community, people, diversity, and inclusion. It’s not just a corporate slogan or only about the products. It’s about empowerment. “We want to give you the information about our diverse products so that you can decide what you want and need,” Towriss said.  

The Marketing Innovation Summit was a Brand Innovators initiative, an exclusive community of brand marketers from the world's top brands, sharing knowledge about marketing and technology among fellow industry leaders. 

About Gainbridge® 

Founded in 2018, Gainbridge Insurance Agency, LLC (“Gainbridge”), a Group 1001 company, is an insurtech that empowers consumers to take control of their financial future with solutions that are accessible to everyone no matter their budget or financial knowledge. Its platform provides access to financial products that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge® is headquartered in Zionsville, Indianapolis. For more information, visit www.gainbridge.io or follow and connect with us on Twitter and LinkedIn

About Group 1001 

Group 1001 Insurance Holdings, LLC (“Group 1001”) is a technology-driven financial services company with a mission to empower customers, employees, and communities by making innovative products accessible to everyone. Group 1001 strives to demystify how insurance and annuity products are purchased today by leveraging technology to provide intuitive financial solutions for all Americans. As part of its mission, Group 1001 invests in strategic partnerships to connect with and transform communities through education and sports. As of March 31, 2023, Group 1001 had combined assets under management of approximately $60.1 billion and comprises the following brands: Delaware Life, Gainbridge, Gainbridge Life, Clear Spring Health, Clear Spring Insurance, and Clear Spring Life. 

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Group 1001 Welcomes Tony Marichal as Vice President of Annuity Operations

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Caitlin Clark (Photo Credit: Iowa Athletics)

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